Question: 2 . Illustrate and briefly explain 6 steps in the Marketing research process with relevant examples. ( 1 2 Marks ) 3 . Discuss three

2. Illustrate and briefly explain 6 steps in the Marketing research process with relevant examples.
(12 Marks)
3. Discuss three (3) factors that influence consumer behaviour with relevant examples within
the Botswana context. (12 Marks)
4. The Marketing communications Mix consists of 8 major modes of communication. List four
(4) Modes of communication in organization of your choice

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