2. Introducing TWO innovations and the selection process Propose two innovations and through a BSC select the best innovation that would fit the business strategy and selection of a Balance Score Card Justify the segment that is been chosen with the use of Demography, Geography and behavioral 3. Product / Brand Positioning How the product / brand will be positioned in the new market (An explanation on how the selected brand will be positioned in the market space with the use of Brand positioning Bulls-eye model) Explain the key value drivers for your brand (Identify the key value drivers of the brand with the use of a BRAND PRISM/BRAND PYRAMID or BRAND KEY) 4. Value proposition canvas Create an annotated Value Proposition Canvas that evaluates the offer to achieve the objectives for the selected innovation (Draw a Value proposition canvas for the chosen innovation. Explain the key areas of the value proposition) 5. Budgeting and setting timelines Use appropriate frameworks and models to formulate budgets and timelines (Use a GANTT chart to explain the time lines of the campaign)