2. Introducing TWO innovations and the selection process - Propose two innovations and through a BBC select the best innovation that would fit the business strategy and selection of a Balance Score Card - Justify the segment that is been chosen with the use of Demography, Geography and behavioral 3. Product l Brand Positioning - How the product l brand will be positioned in the new market (An explanation on how the selected brand will be positioned in the market space with the use of Brand positioning Bulls-eye modeD - Explain the key value drivers for your brand (identify the key value drivers of the brand with the use of a BRAND PRlSMXBRAND PYRAMlD or BRAND KEY)