$(2)$ Jax: @Tsedal, we absolutely should not go to Dallas. We've completely saturated that market and have no room to grow whatsoever. It's actually the last place we should go$.$ We should clearly go to markets where we have more prospective customers.

$(3)$ Nancy. @salesteam, I vote for Philadelphia. Our success depends on the venue we choose. The venue in Philadelphia meets all our requirements.

$(4)$ Meddha: @Tsedal @Jax @Nancy, I don't think the sales conference will make any difference anyway. We haven't signed up a significant number of customers at the last few sales conferences. It will be no different this time. Sales conferences don't work anymore. We might as well stay home and market in other ways.

$(5)$ Jax. @Meddha, the main reason we don't succeed is we create bad content for our marketing materials. If the marketing team did its job, we'd be positioned for success at the event. @Nancy. you've been in charge of working with the marketing team members the last few years and it seems like you haven't really held them accountable for creating decent content.

$7$c$.$ What advice is most relevant to Statement $2$ of$...$

What advice is most relevant to Statement $2$ of the case?

Multiple Choice

$$ Avoid strong. rigid language.

$$ Avold ignoring competing points of vew.

$$ Avold leading posts.

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