Question: 2) Kimes & Thomson, 2004 and Sinclair, 2010 studies report that RRM increased the revenues of various restaurants by 3-5%. A consulting company you are

2) Kimes & Thomson, 2004 and Sinclair, 2010 studies report that RRM increased the revenues of various restaurants by 3-5%. A consulting company you are working with charges you to initiate an RRM program will cost $10,000 and mention that they would likely increase revenues by 1%. Would you adopt RRM if this were your restaurant?

3) What if revenues increased by 2%?

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