. Using at least three appropriate resources (one must be IBIS WORLD), you will provide an analysis of the real estate industry (an industry is a group of companies that aims to fulfill a group of customers need(s)). At a minimum, your report should address these questions and points:

• Overview & history of the industry brief, about one paragraph
• What is the current state of the industry?
• What are future prospects?
• Using Porters 5 Forces, describe the competitive landscape. Who competes in the industry? Who buys from the industry? Who supplies?
• What are the major concerns of the industry? What factors (internal/external) affect the industry? Identify at least three
• What are the major segments of the market(s)?
• Who works in the industry? This is a critical feature and can help provide a jumpstart to the project.

Formatting :

• Use memo formatting.
• Charts and graphs: Not required but you may use these as necessary (these will count toward the page maximum). Be sure to title these and to reference them within the paper (for example: The retention of MBA students may be found in Table 1.). If you are using existing charts/graphs, attribute (cite) them. Make sure these look professional use a snipping tool.
• Tone: neutral and professional. Note, you have NOT been asked to make recommendations about entering the market this is a report.
• Please do not quote your source but you must cite your source. Citations identify your source for the idea.
• References & Citations: Use APA style. Your reference page will not count toward your page count. Use at least three credible sources, as you will be evaluated on the quality of your references. Here are references I suggest:
  • You must use IBIS World
  • Government or quasi-government sites such as the Bureau of Labor Statistics (BLS), Census, others
  • Industry publications
• Headings: Use them. Headings help your reader know what they are reading - they provide a roadmap. Keep them short and descriptive. Dont simply copy & paste the bullet points above. This document is an example of how you might use headings.
• Bullet points are acceptable. This document could act as an example be sure to include at least a little narrative.
• Length: Maximum content of three pages, single spaced (not including references)