Question: 2. List at least 5 basic points that a new product/Brand manager should be aware of when it comes to managing (i) product mix, (ii)

2. List at least 5 basic points that a new product/Brand manager should be aware of when it comes to managing (i) product mix, (ii) product line, (iii) multi-branding! strategy, private branding and brand equity. (provide one point pertaining to each topic)

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