$2.$ Managing Innovation

In the table below, read the example and determine which kind of encouragement is being described.

Example

Organizational

Supervisory

Work group

At McDonald$$s$,$ executives support the chefs who create new menu items in the test kitchen by allowing them to live$-$test the new items in a few locations.

The marketing team at Quaker encourages brainstorming to think of new ways to market their products. The team$$s diversity aids in generating a lot of great ideas.

At $3$M$,$ employees can spend $15$ percent of their time working on creative projects of their choice. Post$-$it notes and Scotch tape were developed during employees$15$ percent time.

The marketing and sales departments at a local newspaper had conflicting goals, which prevented both teams from being successful. Management decided to set complementary goals for both teams. This is an example of:

work group encouragement.

removal of impediments.

organizational encouragement.

freedom.

When Gatorade is in the cycle, it will create a new product, test how well it energizes people, tweak the product, test the redesigned product, and so on until it arrives at a final product for sale.

In the experiential approach to innovation, occurs when a new product is compared to an existing product.

The $\_\_\_\_\_$ to innovation reduces the amount of time between developmental stages and is particularly useful for incremental innovation.

experiential approach

creative work environment approach

compression approach