2. MC Qu. 105 How a competitor will respond... How a competitor will respond to a competitive attack depends upon these three factors: ________Blank dependence, ________Blank resources, reputation of the ________Blank firm. Multiple Choice consumer; financial; receiving financial; human; competitor market; competitor; action-initiating supplier; in-house; action-receiving

3. MC Qu. 106 When a company has a high... When a company has a high concentration of its business in a particular industry market, it has more at stake because it ________ on that industry for its ________. Multiple Choice hinges; employees counts; supplies waits; competitors depends; sales

4. MC Qu. 107 An example of a ________ strategy... An example of a ________ strategy, is when a firm is considering a large price cut on its leading product to gain market share and observes that they are in the same marketplace as their rivals and do not have any competitive advantages in their cost structure. If they cut prices, their competitors will likely do the same. The result is that everyone will make less money. Multiple Choice co-opetition hardball weakness Forbearance

6. A company using ________as a tactical action will chose to maintain ________ dominance. Multiple Choice product and service enhancements; low-cost changing production capacity; high-cost increased marketing efforts; high-price price cutting; low-price

7. Guerrilla marketing is a ________competitive action that firms with ________resources can use. Multiple Choice strategic; important focused advantage; media tactical; fewer differentiated; competitive

8. MC Qu. 111 TOMS Shoes generates interest... TOMS Shoes generates interest in its products without a large advertising budget. It uses a Facebook page to create buzz. This ________marketing effort is a ________action. Multiple Choice inexpensive; strategic differentiated; strategic focused; tactical guerrilla; tactical

13. Which of the following is not a fundamental type of behavioral control in organizations? Multiple Choice culture punishments boundaries constraints

14. In terms of behavior control in organizations, not all organizations place the same emphasis on each type of control. In high-technology firms engaged in basic research, members may work under high levels of autonomy. Thus, ________ norms and values become very important. Multiple Choice externalized outsourced internalized standard

15. When the measurement of individual output or performance is quite straightforward, control depends primarily on ________Blank or ________Blank rewards. Multiple Choice issuing; extending bargaining; overwriting refusing; creating granting; withholding