2. Media Selection Problem In this problem a fixed or limited budget is allocated to various media types such as radio, television, newspapers, magazines, direct mailings, and internet. The objective is to maximize audience exposure. Constraints may also include limited media availability, contract requirements, and company policy. Example 2 A company places one type of advertisement on television (T), one type of advertisement in the newspaper (N), and two types of advertisements on the radio, a 30-second prime time radio ad (R30) and a 60-second afternoon radio ad (R60). The audiences reached by each advertisement type, the maximum number of advertisements per week, and the cost of each advertisement type are: B 1 Media Selection Problem 123 3 D E Media Television Newspaper Radio - 30 sec Radio - 60 sec 4569822233 T N R30 R60 Audience per ad 5000 8500 2400 2800 7 Maximum ads per week 12 5 25 20 10 Cost per ad 800 925 290 380 11 12 Total budget 8000 13 Total radio budjet 1800 14 The company has a total budget of $8,000 per week for all advertisements. This includes a maximum budget of $1,800 for radio advertisements. An existing contract requires at least 5 radio ads per week. The company wants to maximize the number of people exposed to its ads