Question: 2 . Memory and Retrieval C 4 Focusing on memory and retrieval of memory, marketers need to understand how consumers store and retrieve information about
Memory and Retrieval C
Focusing on memory and retrieval of memory, marketers need to understand how consumers store and retrieve information about things, experiences, and evaluations. Retrieval is remembering or accessing what is stored in memory. How do marketers use techniques like images, chunking, rehearsal, episodic memory, recirculation, and elaboration to influence the working memory of consumers? Give some examples to illustrate your statements.
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