Question: 2. Please identify the factors that affect each side - the Willingness to Pay, and Opportunity Costs of the specialty coffee industry. Please list as

2. Please identify the factors that affect each side - the Willingness to Pay, and Opportunity Costs of the specialty coffee industry. Please list as many as possible (0.5pt) 3. Please discuss the value wedge (willingness to pay and opportunity costs) of Starbucks as compared with their rivals, more specifically local premium coffee shops and McCafe, and justify your definition on their levels. (1 pt)

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