Question: 2 points A good example of blue - ocean type of offensive strategy is a company like Australian winemaker Casella Wines that created a Yellow

2

points

A good example of blue

-

ocean type of offensive strategy is a company like Australian winemaker Casella Wines that created a Yellow Tail brand designed to appeal to a wider market, one that also includes consumers of other alcoholic beverages.

True

False

2 points A good example of blue-ocean type of offensive strategy

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