Question: 2 points Save Answer Personal selling has a few distinct advantages. Which of the following is one of them? personal selling is much less expensive

2 points Save Answer Personal selling has a few distinct advantages. Which of the following is one of them? personal selling is much less expensive than other forms of PR and marketing personal sales associates can build relationships with consumers personal selling is characterized by superior "reach" cold calling is known to be more efficacious than POS displays there is no need to train personal sales associates >> A Moving to another question will save this response. 2 points Save Answer Once the marketing communication has captured the interest of its target market, the goal of subsequent IMC messages should be to move the consumer from: "I want it" to "I like it" action to desire "I like it" to "I want it" interest to awareness awareness to interest

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