Question: 2 points Save Answer Using highly selective mailing lists, direct marketers send out millions of mail pices each year Direct mail is popular for several

2 points Save Answer Using highly selective mailing lists, direct marketers send out millions of mail pices each year Direct mail is popular for several reasons. Which of the following is NOT one of them? Oa. It permits target market selectivity Ob. It is flexible. Oc The cost per thousand is lower than for mass media. Od It can be personalized

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