$2$ points

Which of the following statement$($s$)$ is$/$are correct with regard to industrial product marketing and consumer product marketing? Select all that apply.

Market research for industrial products relies on small, qualitative samples and requires specialized industrial experience, unlike consumer market research which uses large, homogeneous samples.

Industrial products often require significant technical knowledge to sell, while consumer products are generally simpler.

Industrial products are typically sold at fixed prices, similar to consumer products.

Industrial buyers are typically more knowledgeable and make purchasing decisions based on return on investment, unlike consumer buyers who are more influenced by advertising.

Advertising and promotion strategies are the same for both industrial and consumer products.