QUESTION 28

1. ______________ are products a consumer needs but isn't willing to spend much time and effort shopping for.

   		Convenience products
   		Unsought products
   		Homogeneous shopping products
   		Specialty products
   		Heterogeneous shopping products

2 points

QUESTION 29

1. Which variation of personal interview surveys helps reduce the cost of locating consumer respondents?

   		Pull interviews
   		Mall intercept interviews
   		Push interviews
   		Perception interviews

2 points

QUESTION 30

1. With regard to retail buying:

   		most retail buyers see themselves as purchasing agents for their suppliers.
   		buying committees, instead of individual retail buyers, may make the decisions.
   		retail buyers make most purchases as modified rebuys.
   		persuasive salespeople, not buying committees, are the key influencers in the buying process.
   		None of these alternatives is correct.

2 points

QUESTION 31

1. Which of the following is NOT a franchise operation?

   		Subway (food)
   		H and R Block (tax work)
   		Kinko's (copy center)
   		7-Eleven (convenience store)
   		All of these are franchise operations

2 points

QUESTION 32

1. Cargill, Inc. is finally earning a profit on the unique product it introduced six months ago. Cargill's advertising is both informative and persuasive. Much money is being spent on Place development. There is little price competition, although several competitors have come out with reasonable imitations. Total industry sales and profits are both rising. In which stage of the product life cycle is Cargill operating?

   		Market growth
   		Market introduction
   		Sales decline
   		Market maturity
   		Market development

2 points

QUESTION 33

1. Setting up a marketing information system can be valuable to marketing managers because

   		most companies have much useful information, but it often isn't available or accessible when the manager needs it.
   		most market-oriented companies only need a certain type of information once or twice.
   		marketing research data is rarely as accurate as data from a marketing information system.
   		market-oriented managers can always use more data.
   		a company that can't afford marketing research should at least have a marketing information system.