Question: 2 pts Johnson Technologies is working on a new release of its current tech product . To be successful , marketers need to know which
pts Johnson Technologies is working on a new release of its current tech product To be successful marketers need to know which combinations of features and benefits customers prefer and which price points will maximize revenue The problem is there are thousands of possible combinations of price and features What should you recommend Johnson's marketers do to in order to be most successful Survey customers and ask their preferences Conduct focus groups to demonstrate different product options and ask what prices the customers would be willing to pay for each Conduct observations of customers using the product at a trade show Conduct conjoint analysis
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