Question: 2. Question 2 [25 marks] Assume that a company, Tech Management, wishes to introduce a 'new to the market product to extend their product range.

2. Question 2 [25 marks] Assume that a company,

2. Question 2 [25 marks] Assume that a company, Tech Management, wishes to introduce a 'new to the market product to extend their product range. As part of the company's strategic expansion portfolio, they wish to enter the design and develop a unisex toothbrush that is in direct competition with existing market leaders. The unisex toothbrush will ensure that utmost safety, comfort and cost-effectiveness are implemented. The toothbrush will also have the function to integrate with mobile devices and advise users regarding general dental care. (This paragraph applies to the following sub-questions i.e. Q2.a, Q2.b. and Q2.c) Question 2.a You are tasked to implement the six stages of the Product Development process for the unisex toothbrush with a brief description of each stage. Ensure that the six stages are addressed for the product in question. (maximum 600 words) [10marks] Question 2.b For the Tech Management company above and the product in mind, briefly discuss the job role of the following designates: Design Engineer, Procurement Manager and Technical Manager

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