2. Rational approach to decision making (Connect, Perform) Identify the stage of the rational decision-making process illustrated by the situation. You define a goal of improving your profit margin by at least 15% within one year. O State the situational goal O Identify the problem Generate alternatives STUDY Your candy making company is at a crossroads. You have maxed out your current production capacity, but think that there may be a new opportunity in custom fruity nut caramel clusters that could be very profitable to the company. You think through your options, and decide that you would like to expand your company to include this high potential new product. You identify your financing choices as taking out a bank loan, lending the company your personal funds, or financing the expansion out of current cash in reserve. Generate alternatives O Choose an alternative O Evaluate alternatives Please match this description with the term or concept that best describes it. Although you made the right decision to restructure the lower-performing unit of the company and reduce costs by 20%, employee resistance and the subsequent low morale is making it difficult to execute the cost reduction plan. O Control Implementation O Idea generation Grade It Now Save & Continue