Question: 2 . Strategic Solutions ( 4 0 points ) Where should the company go next? Who should be the company s target segment now? What

2. Strategic Solutions (40 points)
Where should the company go next?
Who should be the companys target segment now?
What positioning should the company adopt?
How can the cool cache the brand created be developed into sustainable brand value?
How can Kodak use a cultural branding approach to tap into the renewed interest in analog technology and the maker-culture zeitgeist?
What are the strategic advantages and risks for each of the options you proposed?

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