Question: 2. SWOT Analysis It is important for managers to assess a company's current position in the marketplace. A SWOT analysis is an excellent tool to

2. SWOT Analysis It is important for managers to assess a company's current position in the marketplace. A SWOT analysis is an excellent tool to complete this task. On page 184 of the text (page 173 of the ebook), (probably great Internet sources as well), you will find an excellent outline of a SWOT analysis. Construct a brief SWOT analysis on the company you work for or the company that you would like to be employed. 3. Planning Categories Planning is the most important function of a manager. Planning can be divided into four categories, strategic, tactical, operational, and contingency. Explain each of these categories. 4. Benchmarking Explain the terms Benchmarking and core competencies

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