$2.$ That Mr$.$ Ray A$.$ Kroc, who was the $\_\_\_\_\_\_\_$ of McDonald$$s$,$ testified that careful selection of franchisees was key to McDonald$$s success and image. In those days, Kroc said McDonald$$s was $$catering to the family image$$ so they wanted to have franchisees who would $$emulate the philosophy of McDonald$$s$,$ and he would be Mr$.\_\_\_\_\_\_\_$ to that community$$ Kroc testified he would grant a Right of $\_$First$\_\_\_$ Refusal to a franchisee $($which would give that franchisee the first choice to acquire and operate a new McDonald$$s in the given geographic area$)$ if he got a funny $\_\_\_$ feeling of trust and faith and confidence.$$