2. The resulting action plan to develop a new advertising program should include the following information EXCEPT _____________. A. Contingency plans B. Dates to begin and each action C. Person responsible for monitoring the timeliness and effectiveness of each action D. State the position of every employee in the company

3. Malaysia Airlines (MAS) planning to reduce the size of its workforce by around 30%. Some of its employees will be taken over by AirAsia. What is the strategy adopted by MAS? A. Downsizing B. Delayering C. Elimination D. Outsourcing

Which of these is TRUE about strategy implementation? A. It focuses on developing a long-range plan B. It is broad guidelines for decision making C. It is a sequence of steps needed to do the job D. It is primarily an evaluation process to monitor performance 7. Action plan to develop a new advertising program should include all of the following EXCEPT _____________. A. contingency plan B. strategic alliances C. dates to begin and end each action D. person responsible for carrying out each action 8. Starbucks announced that it was closing 300 stores in the year 2009 due to downsizing. Which of the following is the best guideline for successful downsizing? A. Hire part-time workers B. Do not plan for long-run efficiencies C. Do not communicate the reasons for actions D. Contract out work that others can do cheaper 9. Comparing actual performance against desired results refers to _________ stage in the basic strategic management process? A. Strategy formulation B. Evaluation and control C. Environmental scanning D. Strategy Implementation

10. Vertical integration is the degree to which a firm operates vertically in multiple locations on an industrys value chain from extracting raw materials to manufacturing to retailing. Vertically integrated consists of _____ and _______. A. backward integration, forward integration B. horizontal integration, forward integration C. backward integration, horizontal integration D. downward integration, backward integration

16. Strategy implementation is the translation of chosen strategy into organizational action so as to achieve strategic goals and objectives. A. Strategic choice B. Strategic evaluation C. Strategic implementation D. Strategic leadership

17. The global pandemic thought us that many businesses arent prepared to face such turbulent and prolonged times of crisis. When a crisis comes, the companies that are struggling the most are the ones offering premium products because they are not a first necessity for users who are struggling financially as well. A. premium products B. unique product C. expensive product D. technological produc

19. Where are we headed? The answer to this question is your _______________. A. operation B. management C. vision D. time management

20. Strategic thinking is concerned with outdoing an adversary, knowing that the adversary is trying to do the same to a person or a firm in particular. A. Strategic management B. Strategic human resource management C. Strategic marketing D. Strategic thinking 20