Question: How does recession affect consumers perceptions of prices? How does inflation influence perceptions of prices? What are some ways that the competitive environment, government regulations,

How does recession affect consumers’ perceptions of prices? How does inflation influence perceptions of prices? What are some ways that the competitive environment, government regulations, consumer trends and the global environment influence a firm’s pricing strategies?

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During recessions consumers grow more price sensitive They may switch to generic brands to get a better price and patronize discount stores and wareho... View full answer

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