$2.$ This question concerns a traditional needs$-$based segmentation analysis to determine if the import beer market could be segmented in a useful way. Use the segmentation program on the segmentation $($needs$-$based$)$ variables. These are the data collected via telephone interviews with a random sample of some $400$ imported beer drinkers. The questionnaire contained questions that provided data on the attributes consumers used in deciding on import beers. $($See case Exhibit $1)$ Force a $4$ segment solution and do not standardize the data by columns. Include descriptor variables.

a$.$ Cut and paste the results of the segmentation on the segmentation $($needs$)$ variables into the document here.

b$.$ Given the current Kirin Ichiban Shibori formulation $($see p$.3$ of the case$),$ which segment$($s$)$ are particularly appropriate for targeting. Point to data that justifies your answer.

c$.$ Cut and paste the table of the descriptor variables for each of the four segments. How do the segments differ with respect to the descriptor variables?

d$.$ How does your answer to $2$c impact Kirin$$s ability to target the segment$($s $)$you chose in $2$b$?$