2. To analyze the knowledge and skill about strengthening a companys competitive position

2.1 Effective combination of different resources and capabilities can generate core competencies of a firm. How do you understand about a firms core competencies? Summarize the two tools which help the firm to identify its core competencies.

2.2 A business firm had to build up the strong, interactive relationship with its customers before selecting its business-level strategy. Which factors are crucial in effectively managing relationships with customers and describe about them.

2.3 Market segmentation is the initiative step before selecting and implementing business-level strategy of a firm. The firm can possess strong competitive position due to right and appropriate market segmentation. Explain the basis for segmenting the market.