Question: 2 uestion 2 When the floor rusted through on her old car, Kelly knew she had a problem and needed a new car. Logically, Kelly's
uestion
When the floor rusted through on her old car, Kelly knew she had a problem and needed a new car. Logically, Kelly's next step in the consumer decision process would be to
purchase a new car.
identify her need.
search for information about cars.
assess her satisfaction with the car she purchased.
evaluate alternatives.
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