Question: Question 1 1 When the floor rusted through on her old car, Kelly knew she had a problem. Logically, Kelly's next step in the consumer
Question
When the floor rusted through on her old car, Kelly knew she had a problem. Logically, Kelly's next step in the consumer decision process would be to
evaluate alternatives
identify her need
purchase a new car
assess her satisfaction with the car she purchased
search for information about cars
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