Question: 2. What are the capabilities for T-shaped professionals? (20 Points) 3. Make a comparison between the types of prototypes (look- like and work-like) in the

2. What are the capabilities for T-shaped professionals? (20 Points) 3. Make a comparison between the types of prototypes (look- like and work-like) in the testing phase. (10 Points) 4. Briefly discuss the process of branding model. (20 Points) 5. At what levels can design be active in building strategy in an organization? Explain them briefly (10 Points) 6. What are the differences between Brand Equity and Brand Value? Compare and discuss. (20 Points)

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