Question: 2. What is Integrated Marketing Communication? Using examples describe what do marketers have to do to practice integrated marketing communications? (Hint: use one of the

2. What is Integrated Marketing Communication? Using examples describe what do marketers have to do to practice integrated marketing communications? (Hint: use one of the updated Chapter 18 slides) Give an example of a company doing a good job of practicing IMC and why you think SO. (6 points)

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