Question: 2. What is the difference between classical conditioning and operand conditioning? Provide an example of each (5 points) 3. Can you provide two examples each

2. What is the difference between classical
2. What is the difference between classical conditioning and operand conditioning? Provide an example of each (5 points) 3. Can you provide two examples each for a prevention focused ad and promotions focused ad? (4 points) 4. List some differences between the two general lifestyle schemes: The VALS System and the Geo-Lifestyle Analysis (Claritas PRIZM) (5 points) 5. What are the International Lifestyle Segments Identified by Mosaic Global? (Please list the segments. No need to explain them) (4 points) 6. How does time impact consumer behavior? Provide an example scenario in your own words (Hint: Look at slide on Temporal Perspective in Chapter 13) (3 points)

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