2. Which of the following is true of marketingresearch? A. It is typically conducted for branding of newproducts but not for existing products. B. It can be applied to avariety of problems including price, product and promotion, butexcluding place. C. Theoretical research plays no role in marketingresearch. D. It draws heavily on the social sciences, both formethods and theory. E. Marketing research investigations that focuson topics such as trade area analysis and store image/perceptionare categorized as promotional research methodologies.

3. Qualitative research is likely to prove mostefficient when the research objective is to: A. find theaverage number of cups of coffee taken by the employees of aparticular organization. B. determine the magnitude of a response.C. calculate the mode of a set of numerical data. D. understand acultural phenomenon. E. calculate the distance between the smallestand largest values in a set of responses.

4. The categorization and coding of data is part of thetheory development process in qualitative data analysis.A. TRUE B. FALSE

5. Which of the following is a disadvantage of theonline survey method? A. The probability of the occurrenceof the nonresponse bias is high. B. They prove to be more expensiveper respondent than other survey methods. C. They cannot randomizethe order of questions within a group. D. Coding is mandatory foronline resources which complicates things. E. They are very timeconsuming due to which quick data collection is not possible.

Answer rating: 100% (QA)

Answer 2 Correct Option is D It draws heavily on the social sciences both formethods and theory Mark... View the full answer