2.0 Mission, Vision, & Culture

1. Write a mission statement for your organization in 21 words or fewer that clearly states your competitive advantage, strategy, and tactics. ______ ______ ______ _______ _______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______ ______
2. Create a vision statement for your organization.

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

3. Describe the core beliefs you will use to run your organization and how they will be reflected in its culture.

Table 2.1 Core Beliefs and Culture
Core Belief	How It Is Reflected in the Culture

4. Identify the ways you plan to run a socially responsible organization.

1. ________________________________________________________________________
2. ________________________________________________________________________
3. ________________________________________________________________________
4. ________________________________________________________________________

3.0 Company Description

1. What industry (or industries) are you in? (Identify each industry, find its NAICS Code and list the products/services that you will offer which fit the category.) Remember you can go to the U.S. Census Web site to identify your industry code and obtain some data (http://www.census.gov).

Table 3.1 Industry
Industry	NAICS Code	Products/Services

2. What type of organization is it (manufacturing, wholesale, service)? _____________
3. What needs will this business satisfy? (Same as Table 1.4)

Table 3.2 Marketing & Sales Strategy
Customer Need	How Your Business Will Satisfy It

4. What is your strategic advantage? __________________________________________
5. What is your organizations legal structure (sole proprietorship, partnership, LLC, C Corp, etc.)? __________________________________________________________
6. Why did you choose this legal structure? ____________________________________
7. In what state are you registered or do you intend to register? _________
8. Where will you physically operate the organization? __________________________
9. What is the geographic reach of the organization? _____________________________