Question: 20. New global product development often goes through five stages. It is critical for companies to discover the localization requirements of their global products during

20. New global product development often goes through five stages. It is critical for companies to discover the localization requirements of their global products during the process. At which stage do global marketers first find out the factors requiring localization of a global product? A) idea generation stage. B) preliminary screening stage. C) concept research stage. D) sales forecasting stage. E)test marketing stage.

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