Question: 20) The three primary approaches used in communications research include: B) product-specific research, consumer-oriented research and target-market research. C) competitive analysis, industry research and consumer

20) The three primary approaches used in

20) The three primary approaches used in communications research include: B) product-specific research, consumer-oriented research and target-market research. C) competitive analysis, industry research and consumer research. A) consumer-oriented, business-to-business research and market-based research. D) consumer-specific research, brand equity research and business-specific research. 21) Discovering the major selling idea for a good or service is part of which component of communications research? A) Consumer-oriented research B) Target-market research C) Product-specific research D) Quantitative research 22) Each of the following are methods of segmenting consumer markets except: A) demographics. B) industry size. C) psychographics. D) generations

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