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2012 2013 2014 TABLE 2 A Closer Look at eBay Marketplaces and PayPal eBay Marketplaces Number of Merchandise Listings on eBay (Bil) Listings-to-Sales 2007 2008 2009 2010 2011 2.34 42.0 2.87 Conversion Rate for Merchandise on eBay (%) 2015 2016 2017 2018 4.23 35.0 4.51 4.81 5.14 35.0 35.0 35.0 72.0 74.2 76.4 8.07 7.91 7.75 7.59 69.9 70.6 72.0 73.4 74.9 182 205 231 261 3.11 3.05 2.99 ? 3.96 8.15 69.2 162 3.24 3.18 3.71 3.48 35.0 35.0 65.9 8.23 67.8 64.0 120 141 3.31 3.38 7.80 64.1 76.9 39.0 Average Selling Price of 60.4 Merchandise on eBay ($) eBay Transaction Take 7.88 Rate (%) PayPal Average Payment Size on PayPal ($) Number of Accounts on 68.0 44.3 PayPal (Mil) PayPal Payment Take .3.78 Rate (%) 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Total Revenues (Bil $) 7.29 7.99 8.15 9.15 10.82 12.66 14.26 15.92 17.59 19.46 21.47 23.71 eBay Marketplaces 4.68 4.71 4.46 4.80 5.51 6.48 7.05 7.67 8.34 8.99 9.68 10.40 PayPal 1.84 2.32 2.64 3.26 3.87 4.51 5.35 6.20 7.05 8.02 9.12 10.40 . Marketing & Advertising 0.77 0.96 1.05 1.09 1.44 1.67 1.86 2.05 2.25 2.45 2.67 2.91 TABLE 1 A Financial Summary for eBay Revenues by Business (% of total company) eBay Marketplaces 64.2 59.0 54.7 52.4 50.9 51.2 49.5 48.2 47.3 46.2 45.1 44.0 PayPal 25.2 29.0 32.4 35.6 35.7 35.6 37.5 39.0 40.0 41.2 42.5 43.7 Marketing & Advertising 10.6 12.0 12.9 12.0 13.3 13.2 13.0 12.9 12.7 12.6 12.4 12.3 Total Expenses (Bil $) 4.99 7.27 6.80 7.99 9.35 10.83 12.08 13.36 14.69 16.08 17.73 19.80 eBay Marketplaces 2.97 4.05 3.43 3.92 4.51 5.16 5.56 PayPal 1.54 2.44 2.60 6.00 6.49 6.96 7.48 8.14 3.18 3.68 4.32 Marketing & Advertising 5.03 5.73 6.42 7.19 0.48 0.78 0.77 0.89 8.15 9.35 1.16 1.35 1.49 1.63 1.78 1.93 2.10 2.31 Expenses by Business (% of total company) eBay Marketplaces 59.5 55.7 50.4 49.1 48.2 47.6 PayPal 30.9 33.6 38.2 39.8 39.4 39.9 46.0 44.9 44.2 43.3 42.2 41.1 Marketing & Advertising 9.6 10.7 11.3 11.1 12.4 12.5 41.6 42.9 43.7 44.7 46.0 47.2 12.3 12.2 12.1 12.0 11.8 11.7 Gross Profits (Bil $) 2.86 2.45 1.98 2,68 2.74 3.28 eBay Marketplaces 2.07 1.68 1.38 1.68 1.64 2.06 3.70 4.16 4.66 5.18 5.68 6.25 PayPal 0.44 0.38 0.24 0.62 0.64 0.71 2.25 2.44 2.66 2.86 3.08 3.32 Marketing & Advertising 0.35 0.39 0.36 0.38 0.46 0.51 0.89 1.10 1.32 1.58 1.79 2.04 Gross Profits by Business (% of total company) eBay Marketplaces (% of total) PayPal (% of total) 0.56 0.62 0.68 0.74 0.81 0.89 72.3 68.6 69.7 62.5 59.9 63.0 15.4 15.7 12.1 23.2 23.5 21.6 60.7 58.7 57.1 55.2 54.2 53.2 Marketing & Advertising (% of total) 12.3 15.8 18.2 14.3 16.6 15.5 24.1 26.3 28.3 30.4 31.5 32.6 15.3 - 15.0 14.7 14.3 14.3 14.2 Gross Profits (% of total 39.2 30.7 24.3 29.3 25.3 25.9 revenues by segment) eBay Marketplaces PayPal Marketing & Advertising "Gross profits Total revenues - Direct expenses Note: There are some rounding errors in this table. 44.2 35.7 30.9 35.0 29.8 31.8 25.9 26.1 26.5 26.6 26.5 26.4 23.9 16.4 9.1 19.0 16.5 15.7 45.5 40.6 34.3 34.9 31.9 30.5 31.9 31.8 31.9 31.8 31.8 31.9 16.6 17.7 18.7 19.7 19.6 19.6 30.1 30.2 30.2 30.2 30.3 30.6 .7. Evaluate the data in Table 2. 6. Evaluate the data in Table 1.