Question: 2.1 Explain what a feasibility study is and discuss how the feasibility of business ideas is determined. 2.2 Explain what market segmentation is and identify

2.1 Explain what a feasibility study is and discuss how the feasibility of business ideas is determined. 2.2 Explain what market segmentation is and identify the Four (4) broad types of market segmentation. 2.3 Using appropriate examples, discuss the six (6) broad types of innovation strategies a company can adopt in new product development.

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