21. In which analysis does the business consumer compare the cost and benefits of alternative materials, components, designs, or processes to reduce the cost/benefit ratio of purchases?

a. customer analysis

b. value analysis

c. vendor analysis

d. situation analysis

22. The analysis of a person's day-to-day pattern of living as expressed by that person's lifestyle is referred to as _____________________

a. demographics

b. marketing research data

c. marketing analytics

d. psychographics

23. The buying process undertaken by business consumers to purchase an expensive product that has not been bought before is referred to as: ___________________.

a. modified rebuy purchase process

b. straight rebuy purchase process

c. limited rebuy purchase process

d. new task purchase process

24. The objective and quantifiable population characteristics of consumers are known as:

a. psychographics

b. marketing research data

c. marketing analytics

d. demographics

25. The change in a persons thought process caused by prior experiences is referred to as:

a. perception

b. learning

c. motivation

d. innovativeness

26. An informal study of what information is already available in a problem area is referred to as:

a. marketing research

b. marketing information system

c. quantitative research

d. situation analysis

27. ________________ research seeks structured responses that can be summarized in numbers - like percentages, averages, or other statistics.

a. Observational

b. Qualitative

c. Quantitative

d. Secondary

28. An interview with 6 to 10 people in an informal group setting to stimulate a discussion is referred to as a _______________.

a. survey

b. focus group interview

c. consumer panel

d. controlled experiment

29. ________________ research seeks in-depth responses to questions, not yes or no answers.

1. Observational
2. Secondary
3. Quantitative
4. Qualitative

30. A set of procedures and methods to generate, store, analyze, and disseminate anticipated marketing decision information on a regular and continuous basis is known as:

a. a controlled experiment

b. a marketing information system

c. marketing research

d. a data warehouse

31. The systematic gathering, recording, and analyzing of information about specific issues related to the marketing of goods, services, organizations, people, places, and ideas is known as:

a. marketing research

b. a data warehouse

c. a controlled experiment

d. a marketing information system

32. The basic approaches to collect primary data are:

a. personal survey, telephone survey, and online survey

b. internal and external

c. human observation, mechanical observation, and focus groups

d. questioning and observing

33. Information that is gathered to address a specific issue or problem at hand is known as:

a. observational data

b. MIS data

c. primary data

d. secondary data

34. Information that has not been gathered for the immediate research study at hand but for some other purpose is known as:

a. observational data

b. MIS data

c. primary data

d. secondary data

35. A type of research in which one or more marketing factors are manipulated under controlled conditions is:

a. questioning

b. observing

c. sampling

d. experimenting

36. A computer program that makes it easy for a marketing manager to obtain and use information is referred to as a:

a. marketing dashboard

b. marketing model

c. decision support system (DSS)

d. data warehouse

37. A decision-making process that focus on being objective and orderly in testing ideas before accepting is known as:

a. the scientific method

b. sampling

c. a focus group interview

d. human observation

38. A statement of relationships among marketing variables is referred to as a:

a. marketing dashboard

b. marketing model

c. decision support system (DSS)

d. data warehouse

39. A place where databases are stored so that they are available when needed is referred to as a:

a. marketing dashboard

b. marketing model

c. decision support system (DSS)

d. data warehouse

40. Wholesalers and retailers are examples of:

a. manufacturers

b. service providers

c. intermediaries

d. non-profit organizations