Question: 21. They are the ways in which consumers react to a signal, it depends on learning above and how the previous answers have been reinforced,

21. They are the ways in which consumers react to a signal, it depends on learning above and how the previous answers have been reinforced, is: to. a. Reinforcement b. Signs c.Response d. Leverage 22. They are linked to a greater willingness to take risks, try new items, be Innovative, looking for information related to purchases, is: to. a. Optimal stimulation level (NEO) b. Trait theory c. Freudian theory d. Personality traits 23. It is abnormal behavior and is an example of the dark side of consumption, it is: to. a. Binge drinking behavior b. Materialism c. Obsessive consumer behavior d. Ethnocentrism 24. It is the need for cognition, with which the level with which an individual craves or enjoys the act of thinking. to. a. Need for cognition (nc) b. Sensation search (bs) c. Optimal stimulation level (NEO) d. Degree of materialism 25. It is mentioned that advertisements can be taken into account by the client, and they do not always comply with the stated objectives: to. a. Distortion b. Selective retention c. Attention d. Perception

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