Question: 21. Which of the following involves setting prices based on a rival firm's strategies, costs, prices, and offerings? A) market-based pricing B) competition-based pricing C)
21. Which of the following involves setting prices based on a rival firm's strategies, costs, prices, and offerings?
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| A) | market-based pricing |
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| B) | competition-based pricing |
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| C) | cost-based pricing |
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| D) | good-value pricing |
22. Federal Trust Bank is known for its strong relationship with small businesses. However, bank officers are concerned when they learn that two smaller commercial banks in the region merge. In conducting a SWOT analysis, what best describes this situation?
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| A) | opportunity |
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| B) | threat |
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| C) | weakness |
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| D) | strength |
23. Harvest Acres Farm sells its fruits and vegetables at weekend farmers' markets around the area. What type of marketing channel is Harvest Acres Farm using?
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| A) | selective |
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| B) | indirect |
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| C) | inclusive |
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| D) | direct |
24. ___________ consists of inviting 6 to 10 people to meet with a trained moderator to talk about a product or service to gain consumer insights.
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| A) | An online survey |
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| B) | Telephone interviewing |
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| C) | A mail questionnaire |
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| D) | A focus group |
25- Patagonia's products are produced under safe, fair, legal, and humane working conditions throughout the supply chain. Patagonia also donates at least 1% of profits to support environmental causes. Patagonia is an example of a corporation using
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| A) | pricing strategies |
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| B) | a political strategy |
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| C) | a corporate social responsibility practice |
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