Question: 21. Which term best describes the most important micro-environment element, the opposite partner in an exchange? Suppliers Company Competitor Customer 22. A customer who purchases

21.

Which term best describes the most important micro-environment element, the opposite partner in an exchange?

Suppliers

Company

Competitor

Customer

22.

A customer who purchases a product to exchange with others, such as a school purchasing Ben & Jerrys to serve as part of its lunch program is a(n)

supplier.

end Consumer.

reseller.

competitor.

23.

Which is identified as the foundation for the marketing plan?

Market plan development

Value proposition development

Target market segmentation

Market research

24.

The combination of a strong desire for something and the ability to purchase it defines what?

Price equilibrium

Demand

Cost

Supply

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