Question: 2.2 Calculate the Unit Contribution and Contribution Margin Rate for each manufacturing options and sales channel: (442 McAdam case) Unit Contribution = Price of Handbag

2.2 Calculate the Unit Contribution and Contribution Margin Rate for each manufacturing options and sales channel: (442 McAdam case)

Unit Contribution = Price of Handbag sold - Cost charged by manufacturer

Contribution Margin Rate (%) = Unit Contribution / Price of Handbag sold X 100

Local Manufacturer

Unit Contribution ($)

Contribution Margin Rate (%)

Retailer

Online

International Manufacturer

Unit Contribution ($)

Contribution Margin Rate (%)

Retailer

Online

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