2:21. Activity 4 EVAL... Activity: Module 3 Lesson 2 Group yourselves into 5 members per group....

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2:21. Activity 4 EVAL... Activity: Module 3 Lesson 2 Group yourselves into 5 members per group. Each group will choose/identify one multimodal text (print advertisement) and insert the photo in your document then evaluate the multimodal text you have identified using/following the key concepts in evaluating images and messages like in the example. KEY CONCEPTS 1. All media messages are "constructed". Each member will answer one key concept and all the answers will be consolidated by the leader. The complete matrix (final output) will be submitted by all the members of the group. That means same output will be turned-in by each member. 2. Media have embedded values and point of view. 3. Each person interprets messages differently. 4. Media have commercial, ideological or political interest. 5. Media messages are constructed using a creative language having its own rules. Group Leader: 1. Group Members: 2. Course/Section 3. GUIDE QUESTIONS IN MEDIA TEXT ANALYSIS 1. What is the message of the text? 2. How effectively does it represent reality? 3. How is the message constructed? 1. What lifestyles, values and points of view are represented in the text? 2. Who or what is missing? 1. What message do you perceive from the text? 2. How might others understand it differently? Why? 1. What is the purpose of the text? 2. Who is the target audience of the text? 3. Who might be disadvantaged? 4. Who created the text and why? 1. What techniques are used and why? 2. How effective are the techniques in supporting the messages or themes of the text? 3. What are other ways of presenting the message? 8 4. 5. O 974 ANSWERS s 6:25 ... EXAMPLE- Evalu... Print Ads: DOVE 1. All media messages are "constructed". KEY CONCEPTS EVALUATING MESSAGES AND/OR IMAGES OF DIFFERENT TYPES OF TEXTS REFLECTING DIFFERENT CULTURES 3. Each person interprets messages differently. KEY CONCEPTS 2. Media have embedded values and point of view. EXAMPLE KEY CONCEPTS 4. Media have commercial, ideological or political interest. EVALUATING MESSAGES AND/OR IMAGES OF DIFFERENT TYPES OF TEXTS REFLECTING DIFFERENT CULTURES KEY CONCEPTS Why choose between NOURISHMENT and VOLUME when you can have be Meet DVA N GUIDE QUESTIONS IN MEDIA TEXT ANALYSIS 5. Media messages are constructed using a creative language having its own rules. 2. How effectively does it represent reality? 3. How is the message constructed? GUIDE QUESTIONS IN MEDIA TEXT ANALYSIS EVALUATING MESSAGES AND/OR IMAGES OF DIFFERENT TYPES OF TEXTS REFLECTING DIFFERENT CULTURES 1. What message do you perceive from the text? 2. How might others understand it differently? Why? Dove Volume & Nourishment 82% of agree is the best volumin 1. What is the message of the 1. The text says that in order to have a dry and flat hair the text? consumer must use this new Dove Oxygen & Nourishment Shampoo and Conditioner. Dove We GUIDE QUESTIONS IN MEDIA TEXT ANALYSIS ve me and North Hange 1. What is the purpose of the text? 4. Who created the text and why? ANSWERS 1. What lifestyles, values and 1. It picture out the natural beauty, points of view are represented in the text? every individuals to their selves. 2. Who or what is missing? GUIDE QUESTIONS IN MEDIA TEXT ANALYSIS lo ANSWERS EVALUATING MESSAGES AND/OR IMAGES OF DIFFERENT TYPES OF TEXTS REFLECTING DIFFERENT CULTURES 2. This product claims that when the consumer apply this product unto their hair they will achieve a dry flat hair and nourishment plus up to 95% more volume. However, we can't say if it's really effective to every individual who will use this since we have different hair texture and hair sensitivity. It might be effective to others but may not be effective for some. We can't attain or achieve this claim if we just use this product once but we might see the result if we continuously using it. 3. The message was constructed based on the raw materials that is used to make the product and the concept was based on the need and wants of the consumer. B 3-5/6 874 2. What's missing is the cost of the product if it is affordable or a little pricey for the consumers. ANSWERS 1. What I perceive from the text is that this product was made for dry limp hair to bring out again the beauty for it nourishes hair, restores smoothness and adds volume. 2. Others may conclude that when they use this product once they will achieve the healthy-volumed flat hair. Because we have. this attitude that even we just used the product once we look for a better result, and therefore we instantly judge the product's effectivity. 1. The purpose of the text is to advertise the product and encouraged the readers to buy and use the product. so 2. Who is the target audience 2. The target audience of this product are those who have a thin, of the text? unhealthy dry limp hair. 3. Who might be disadvantaged? EVALUATING MESSAGES AND/OR IMAGES OF DIFFERENT TYPES OF TEXTS REFLECTING DIFFERENT CULTURES ANSWERS 3. The disadvantaged of this product is those consumer who have a thick or volumed hair already and they don't want to make their hair thicker because they won't able to use this product. 4. The advertisement was made by Dove Corp. and printed out by Summit Media and published in Cosmopolitan Philippine Magazine. 1. What techniques are used 1. The brand used convincing words and positive effects of their and why? products in order to encouraged costumers. They also use creativity when it comes to the graphical design of the printed out advertisement. 2. How effective are the techniques in supporting the messages or themes of the text? 3. What are other ways of 3. Aside from the tag line or text used in the printed out presenting the message? advertisement we can also convey the message through an image or photo. 5-6/6 2. The advertisement technique was quite effective since some are really loves reading and scanning magazines and their theme is appropriate to the product they advertising. ... 2:21. Activity 4 EVAL... Activity: Module 3 Lesson 2 Group yourselves into 5 members per group. Each group will choose/identify one multimodal text (print advertisement) and insert the photo in your document then evaluate the multimodal text you have identified using/following the key concepts in evaluating images and messages like in the example. KEY CONCEPTS 1. All media messages are "constructed". Each member will answer one key concept and all the answers will be consolidated by the leader. The complete matrix (final output) will be submitted by all the members of the group. That means same output will be turned-in by each member. 2. Media have embedded values and point of view. 3. Each person interprets messages differently. 4. Media have commercial, ideological or political interest. 5. Media messages are constructed using a creative language having its own rules. Group Leader: 1. Group Members: 2. Course/Section 3. GUIDE QUESTIONS IN MEDIA TEXT ANALYSIS 1. What is the message of the text? 2. How effectively does it represent reality? 3. How is the message constructed? 1. What lifestyles, values and points of view are represented in the text? 2. Who or what is missing? 1. What message do you perceive from the text? 2. How might others understand it differently? Why? 1. What is the purpose of the text? 2. Who is the target audience of the text? 3. Who might be disadvantaged? 4. Who created the text and why? 1. What techniques are used and why? 2. How effective are the techniques in supporting the messages or themes of the text? 3. What are other ways of presenting the message? 8 4. 5. O 974 ANSWERS s 6:25 ... EXAMPLE- Evalu... Print Ads: DOVE 1. All media messages are "constructed". KEY CONCEPTS EVALUATING MESSAGES AND/OR IMAGES OF DIFFERENT TYPES OF TEXTS REFLECTING DIFFERENT CULTURES 3. Each person interprets messages differently. KEY CONCEPTS 2. Media have embedded values and point of view. EXAMPLE KEY CONCEPTS 4. Media have commercial, ideological or political interest. EVALUATING MESSAGES AND/OR IMAGES OF DIFFERENT TYPES OF TEXTS REFLECTING DIFFERENT CULTURES KEY CONCEPTS Why choose between NOURISHMENT and VOLUME when you can have be Meet DVA N GUIDE QUESTIONS IN MEDIA TEXT ANALYSIS 5. Media messages are constructed using a creative language having its own rules. 2. How effectively does it represent reality? 3. How is the message constructed? GUIDE QUESTIONS IN MEDIA TEXT ANALYSIS EVALUATING MESSAGES AND/OR IMAGES OF DIFFERENT TYPES OF TEXTS REFLECTING DIFFERENT CULTURES 1. What message do you perceive from the text? 2. How might others understand it differently? Why? Dove Volume & Nourishment 82% of agree is the best volumin 1. What is the message of the 1. The text says that in order to have a dry and flat hair the text? consumer must use this new Dove Oxygen & Nourishment Shampoo and Conditioner. Dove We GUIDE QUESTIONS IN MEDIA TEXT ANALYSIS ve me and North Hange 1. What is the purpose of the text? 4. Who created the text and why? ANSWERS 1. What lifestyles, values and 1. It picture out the natural beauty, points of view are represented in the text? every individuals to their selves. 2. Who or what is missing? GUIDE QUESTIONS IN MEDIA TEXT ANALYSIS lo ANSWERS EVALUATING MESSAGES AND/OR IMAGES OF DIFFERENT TYPES OF TEXTS REFLECTING DIFFERENT CULTURES 2. This product claims that when the consumer apply this product unto their hair they will achieve a dry flat hair and nourishment plus up to 95% more volume. However, we can't say if it's really effective to every individual who will use this since we have different hair texture and hair sensitivity. It might be effective to others but may not be effective for some. We can't attain or achieve this claim if we just use this product once but we might see the result if we continuously using it. 3. The message was constructed based on the raw materials that is used to make the product and the concept was based on the need and wants of the consumer. B 3-5/6 874 2. What's missing is the cost of the product if it is affordable or a little pricey for the consumers. ANSWERS 1. What I perceive from the text is that this product was made for dry limp hair to bring out again the beauty for it nourishes hair, restores smoothness and adds volume. 2. Others may conclude that when they use this product once they will achieve the healthy-volumed flat hair. Because we have. this attitude that even we just used the product once we look for a better result, and therefore we instantly judge the product's effectivity. 1. The purpose of the text is to advertise the product and encouraged the readers to buy and use the product. so 2. Who is the target audience 2. The target audience of this product are those who have a thin, of the text? unhealthy dry limp hair. 3. Who might be disadvantaged? EVALUATING MESSAGES AND/OR IMAGES OF DIFFERENT TYPES OF TEXTS REFLECTING DIFFERENT CULTURES ANSWERS 3. The disadvantaged of this product is those consumer who have a thick or volumed hair already and they don't want to make their hair thicker because they won't able to use this product. 4. The advertisement was made by Dove Corp. and printed out by Summit Media and published in Cosmopolitan Philippine Magazine. 1. What techniques are used 1. The brand used convincing words and positive effects of their and why? products in order to encouraged costumers. They also use creativity when it comes to the graphical design of the printed out advertisement. 2. How effective are the techniques in supporting the messages or themes of the text? 3. What are other ways of 3. Aside from the tag line or text used in the printed out presenting the message? advertisement we can also convey the message through an image or photo. 5-6/6 2. The advertisement technique was quite effective since some are really loves reading and scanning magazines and their theme is appropriate to the product they advertising. ...

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