You are in charge of campus recruiting at your college or university and you wish to conduct

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You are in charge of campus recruiting at your college or university and you wish to conduct research that will assist in boosting enrollment. Explain how you will define your problem statement. Describe how you will use each step in the marketing research process to complete your project successfully. What are three key performance indicators (KPIs) that might be used to measure your success?

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Related Book For  answer-question

Marketing Research

ISBN: 9780134895123

9th Edition

Authors: Alvin C. Burns, Ann F. Veeck

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