23. Consider the following value proposition statements. Which one is "best"? Why? Where do the others fall short? (I'm looking for you to critique each value proposition in the context of what a value proposition is supposed to be, how that is presented in the example, and how well the writer communicates the value proposition, including the quality of writing - and from that critique, identify the "best" presented value proposition) (10 points) (a) The customers will value my output because the brand will have a lot to do with the state of Montana. Montana is a proud state and the people love to support the state they love. Consumers will be able to show their state pride when wearing mt brand. My clothing will be unique to buyers due to the fact that it will be the only location to receive this specific brand. I will have to take commodity into consideration because there will be other competing brands out there and my products (hats, stickers and t-shirts) are very popular. Therefore, I will offer different lines of products in order to separate myself from the competition. Up to date athletic wear, casual wear and seasonal wear will be offered in order to gain the competitive edge. (b) The Value proposition is a service that is intended to make a company more appealing to customers. My value proposition is when coming to Caf Zupas, anybody can make, eat and then buy the specific foods. But what if you are bored and tired of the same old foods? What if you were just diagnosed with a gluten intolerance or are allergic to specific foods? At Caf Zupas, we have the option to create your own food. It started with Joe Smith getting sick of waiting around for his food. He met the owner and told her about his concerns. She set out to create custom foods, kid-friendly and fast service. The results became a huge success. What was done when creating this new business? She solved problems for letting people choose what kinds of foods they want and creating value for every customer. The caf wants to cater to everyone's needs to make a healthier restaurant for customers. (c) Why there's nothing quite like iPhone: Every iPhone we've made - and we mean every single one - was built on the same belief. That a phone should be more than a collection of features. That, above all, a phone should be absolutely simple, beautiful, and magical to use