Question: 23. Define corporate strategy. What is its purpose? 25. Problems can arise with the balanced scorecard when executives create objectives that do not match company

23. Define corporate strategy. What is its purpose?

25. Problems can arise with the balanced scorecard when executives create objectives that do not match company strategy or do not fit with employee skills and motivations. Many other pitfalls also exist. What should management do to prevent the company from following misaligned objectives?

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