2:32 ul 3G 4 AA ca.bbcollab.com Judith Rivers is sharing conte... nge View Share Window Help BMGT Final Test study notes 1 Text Table Chart Shape Media Comment Collaborate Case Study When you were younger and on a family vacation you met someone your own age by the name of Mallory and have always stayed in contact. Mallory sends you a message to tell you she is excited about starting a mobile dog grooming business. She plans to purchase a used panel van and renovate the interior to provide full grooming capability inside the van. She tells you she was completely taken aback with the cost of creating a viable sham- poo and drying station inside the van with proper plumbing and drying equipment. She admits she is not great with anything math related but has some good marketing ideas. She plans to create a promotional blitz to launch her business. She has designed a flyer and hired a team of high school students to distribute the flyer door to door to every home in her town and the neighbouring ones. She has made arrangements with local businesses to cross market services. She has hired a cyber design company to create an effective website as she feels social media will be the most effective way to promote her business. From what you remember about Mallory and your impressions of her personality from your correspondence over the years, you know her to be very independent. She likes to do things her way so you are not surprised she is opening a pet business rather than working for Pet Smart or another company. It was fun while being on vacation and nice to stay in touch over the years but you can't see yourself developing a close relationship with her. Along with being independent Mallory always wants things to be done her way. At first this was fine as she could always think up very fun and unique games but becoming moody when she didn't get her way was a turn off and you re- call actually being happy when it was time to leave. There were lots of good memories of that vacation and she definitely made it a lot more fun than it would have been without her. You remember how clever she was in ar- ranging for the two of you to get into a fair at half price by cutting one ticket in half and making it look like it was just folded on the side that was cut. She didn't seem to be afraid of being caught at all At the end of her message, Mallory asks if you think she will be successful in her business and if you have any advise for her. 69 AUG 5 OI ZOO &