25. Loss aversion teaches that when most individuals value losses and gains, they generally a. Value Both Equally b. Value Losses Higher c. Value Gains Higher d. All of the above e. None of the Above 26. Herd like behavior can help explain the following? (circle all that apply) a. Investing disposable income in high yielding equity portfolio rather than purchasing lotto tickets b. Jonestown mass suicide c. Use of canned laughter d. Undergrad choice to congregate at Levels e. Teeny boppers choice to Juul 27. According to Milgram's experiments, people become when they know that other people will see what they have to say. to conform a. Less likely b.More likely 28. You are the marketing manager of Acme Co. You spend $25,000 per month to market Acme Widgets. You decide to spend additional $15,000 on Facebook Ads. These ads result in a $12,000 increase in sales. What is the ROI for Facebook Ads? 29. Brand loyalty can be signaled when customers are: a. Are committed to a brand b. Are willing to pay a lower price over other brands c. Will easily recommend competitor brands to others d. Habitually consider other brands e. All of the above 30. Which of the following factors influence product pricing? a. Variable Cost b. Fixed Cost c. Price of Competitor's Products d. Value of the product to customer e. Consumers willingness to respond to price changes f. Consumer willingness to pay g. All of the above