25) What is a critical element associated with using a particular type of middleman?

Group of answer choices

number of employees

knowledge of the culture of the target market

cash-flow patterns

influence over the target market

mode of transportation for moving goods

26)

According to experienced exporters, what is the only effective way to select a middleman?

Group of answer choices

Talk personally to ultimate consumers to find whom they consider to be the best distributors.

Consult trade organizations and select the distributor recommended by them.

Conduct a background check on all the distributors available in the target market.

Issue a request-for-proposal to all distributors in the target market and evaluate their responses.

Consult other manufacturers of similar products and select the distributor recommended by them.

27)

What are the major components in the marketing communications mix for most companies?

Group of answer choices

public relations and sales promotions

advertising and personal selling

direct selling and trade shows

direct selling and sales promotions

public relations and advertising

28)

Due to differences in culture in different markets, standardized products that are marketed globally will most likely require

Group of answer choices

standardized secondary attributes.

different primary functions.

consistent promotional messages.

standardized marketing strategies.

different advertising appeals.